Despite the growth of digital detox, more people than ever are using social media networks daily. Platforms must balance maintaining a cool brand image and continuing to cater for long-term users. A recent example is the new long-form video available on Instagram in an attempt to lure the younger audience away from the rivals YouTube and Snapchat. However, Instagram will stay the app, where people go to upload images of their lunch or recent holiday. Instagram is the platform where you can show the glamorous life you are living and boost your confidence with the number of followers you have. The time of postcards has passed…
That leads me to the first social media project I want to share that impressed me recently:
Have you ever thought that your profile should be perfect and fabulous even if your life is not?
AMV BBDO has created a new campaign to expose the anxiety and mental health issues that come with the pressure on social media. The agency designed a satirical website Lifefaker.com, where people can purchase readymade images that illustrate the perfect life you want to have. There are several packages available from “Even my dog/cat is happier” to “My Unachievable Body”.
The campaign was done for mental health start-up Sanctus.io to raise awareness of the downsides of our overly crafted online profiles, and hopefully change the perception around mental health.
I believe this is such a great campaign that indirectly shows the negative aspects of having the “perfect” online life.
But what about our behaviour on social media? People seem to have an increasingly negative attitude toward social media, but yet, we can’t bear to be free of it.
Fake news, the Cambridge Analytica scandal and Facebook’s loose data protection have been in the headlines this year, contributing to a growing awareness of the usage of social media. But what about the potential destructive role it plays in our lives?
Social Media Reality
The second social media project that amazed me was the 3D witty illustrations by Ben Fearnley from design agency Vault49. They visually communicate the ego-boosting habits and search for validation on social media.
"Each one of these platforms encourages a different kind of communication and the amount of time we spend on social media has skyrocketed. I challenged myself to create a visualisation of how I could represent each social platform user interaction in the most simplistic way that people could relate to and find conceptually amusing at the same time," says Ben Fearnley.
More art illustrations related to the obsession with social media, you can read on Digital Arts.
Despite all the disadvantages of social media, we cannot live without it. It helps you to connect with friends, family, express your opinion and sometimes even find a job. And as everything, social media is good if it is used in moderation. 😉
Do you have a favourite social media project/campaign? Feel free to comment below or send me a DM.
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