At the last #CommsSchool session, Stephen and Marcel talked about habits, time management and writing. Blogging might be effortless for some people and really difficult for others. And for me, it’s somewhere in the middle. When I have an idea for a blog post, the words just start flowing on the blank page. And on the other hand, when I have a writer's block, I wonder why I created the blog in the first place.
As Marcel has said numerous times, blogging is based on dedication and hard-work. It’s not for everyone, because it demands a lot of time and effort. You need to prioritise your daily tasks and be really good at time management in order to cross out everything from your to-do list.
Below are my tips on how to keep blogging, even if it’s a struggle in the beginning.
It’s really important to master this skill early in your life. At the moment, I am a final year student (dissertation nightmare); I work part-time; I am a co-founder of a PR organisation for small charities and president of the PR Society; I am a mentor for a first-year student, and I still find time to go to the cinema and enjoy life. It’s stressful, but once you manage to divide your 24 hours, you know what to focus on. I try to set 2-3 hours per week only for blogging. It’s usually on one of the days that I have lectures, because it puts me in a productive mood.
Some people are more productive in the morning, others at 11pm in the evening. It doesn’t matter as long as it works for you. Just sit and start writing, when you are in a working mood and try to make this a habit by doing it every week. You only need to repeat it for 21 days (at least that’s what scientific journals state).
There are times in my life, when the last thing I want to do is blogging. Every person has moments when they feel down and demotivated. When I am overwhelmed with assignments and work, I don’t want to spend more time on my laptop to write a blog post.
Blogging is not an obligation, so it shouldn’t feel like work. If you are busy and not in the mood for writing a blog post, don’t do it. Go out, have fun with friends, watch a movie. Do something that will calm you down and relax you. And when you are not so stressed anymore, return to writing. Who knows, you might get a new idea for a post.
I find my motivation to keep blogging from other bloggers (Orlagh, Jessica, Lucy) and from networking. Having a blog gives you an extra advantage during interviews and helps you to connect with like-minded people. And I don’t want to lose those connections. It might sound like a selfish reason, but personal branding is very important early in your career.
Writer's block is a serious thing. I’ve experienced it hundreds of times and I’m sure others have as well. It’s normal to run out of ideas (Kudos to Orlagh for writing few posts per week!). Whenever I have a new idea, I note it down on my phone or notebook, so I don’t forget it. It might not be the right time to write about it, so I save it for later.
My blog posts are usually related to something I’ve done as a student. I tend to share my experience and tips for other students like me. I get inspired by new creative campaigns, so sometimes I feel like writing about them and why those campaigns matter. Also, whenever I go to an industry event, I like to share the key moments from it.
Ideas can come from many places, but here are some if you have a writer’s block:
Write, therefore you will be!
Hi there! Welcome to my blog about PR and things that I find fascinating.