Personal branding is as important as a company’s reputation. People do not buy products from businesses with a bad reputation. In the same way, people wouldn’t want to talk to or hire someone, who doesn’t have a good reputation.
We live in a world, where recruiters will learn everything about you before they talk to you. All because of social media and the digital footprint you leave. Therefore, you have to put some effort in presenting yourself in the best way possible. I’m not saying to be fake, just be authentic.
Google yourself. Do you like what you see? Do your LinkedIn and Twitter profiles come out? If you have a blog, is it one of the top results? If the answers are yes, then well done. Below you can see that the first link related to my name is my website (yay!) with keywords like PR and social media. It's very important to keep your website optimised, so it always shows in browse searches.
Twitter and LinkedIn are the professional networks, where you need to have an online presence. You must keep them up-to-date, because as I mentioned before, people do ‘stalk’ you on social media. These are the platforms, where you can easily connect and engage with like-minded people and start interesting conversations.
My personal branding revolves around PR. That’s how I want to be known, therefore the content I post is related mostly to public relations. Personal branding is all about how you brand yourself to be perceived. Use the profile sections on Twitter and LinkedIn to describe yourself. Don’t leave them empty. Also, use a professional headshot as a profile picture. First impression matters, and this will be the first thing people see, when they open your profile.
Another aspect of personal branding is blogging. It has helped me to get my name out there. I have made so many valuable connections thanks to my blog. And being recognised while still a newbie in the PR industry feels like a good pat on the shoulder. My blog series #10QuestionsWith allowed me to talk to well-established practitioners and authors in the PR industry, which might not have been possible without my website.
And finally, make sure your online and offline personal images align with each other. As Marcel and Stephen said at the last #CommsSchool session, there is nothing worse than presenting yourself differently. Communicating online is easier for some people, but if you are someone who is tweeting all the time, but doesn’t say even one word in person, that might leave a bad impression. Once people check your profiles on social media or blog, they will have certain expectations from you when they meet you in person. Just be yourself online and offline. Be authentic.
Hi there! Welcome to my blog about PR and things that I find fascinating.